Cumberland Avenue Merchants Association and Project Archive

During the much-ballyhooed Battle at Bristol on Sept. 10, the University of Tennessee Vols will be taking on Virginia Tech at a neutral site midway between the schools. More than 150,000 seats were presold last spring, creating the largest crowd to ever watch a college football game.

Closer to Neyland Stadium, anticipate Big Orange fervor up and down the Cumberland Avenue Corridor during the four days leading up to what's simply being called the "Biggest Ever."

The Cumberland Avenue Merchants Association is offering the "Battle at Cumberland Avenue Scavenger Hunt - Celebrating College Football's Biggest Ever." And what a scavenger hunt it will be - big rewards for creativity, and big prizes worth thousands of dollars.

"This four-day Battle at Cumberland Avenue will be an exciting lead-up to the Battle at Bristol," says Jonah Riggs, general manager of Copper Cellar Cumberland and president of the Cumberland Avenue Merchants Association. "We think the scavenger hunt teams will get really creative and have a lot of fun. We're excited to see what they come up with!"