A RENEWED CORRIDOR FOR BUSINESS & COMMUNITY

EXPERIENCE CUMBERLAND AVENUE

From locally owned shops and restaurants to growing mixed-use spaces near the University of Tennessee, Cumberland Avenue continues evolving as a vibrant business and cultural hub in Knoxville.

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About Us

WHO WE ARE

The Cumberland Avenue Merchants Association (CAMA) is a 501(c)(6) nonprofit organization representing businesses along the Cumberland Avenue commercial corridor — including Fort Sanders and University Commons. We promote the interests of our member businesses, cultivate community engagement, and act as a liaison between merchants, the City of Knoxville, and the University of Tennessee.

WHAT WE DO

Advocate for local businesses

Drive awareness & foot traffic

Promote community involvement

Support
public
safety

Connect merchants to resources

BECOME A MEMBER

Membership in CAMA unlocks valuable resources and opportunities specifically tailored to help your business thrive in Knoxville’s evolving marketplace.

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BUSINESS GROWTH & EXPOSURE

• Inclusion in the CAMA member directory

• Featured in promotional campaigns and spotlight features

ACCESS TO
TALENT

• Connection to the University of Tennessee’s student and alumni resume pool, perfect for staffing needs

NETWORKING &
ADVOCACY

• Monthly meetings with local business owners and stakeholders

• Direct voice in community planning and corridor development

COMMUNITY COLLABORATION

• Partnership opportunities with UT, Visit Knoxville, and city programs

• Co-marketing and special event participation

POWERED BY COMMUNITY

STATE FARM®
INSURANCE AGENT
Nicole Yarbrough

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LOCAL BUSINESS SPOTLIGHT

JUST LOVE COFFEE

Just Love Coffee Cafe is a favorite Cumberland Avenue stop for handcrafted coffee, creative breakfast and brunch, and a welcoming place to gather near the UT campus.

CAMA members and UT students can enjoy a rotating in-store special, from discounted drinks to limited-time menu features, just by stopping in and showing some love.

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CUMBERLAND AVENUE THEN & NOW

Over the past decade, Cumberland Avenue has undergone a thoughtful transformation that reflects the evolving needs of businesses, residents, students and visitors alike. What was once a four-lane thoroughfare has become a more vibrant, pedestrian-oriented corridor that supports economic growth and community connection.